Esperança

Canvas the World in Hope

Joe Cuello will be holding a fundraiser with his creative works on October 3rd, 2014 at the Phoenix First Friday festivities for Esperanҫa. Cuello  is a powerful creative force that has impacted the lives of countless songwriters and musicians. Mr. Cuello served as Sr. Vice President of Creative Music Integration at media juggernaut Viacom. Cuello worked tirelessly integrating music in hit TV shows and web platforms across MTV, VH1, CMT, and beyond. Cuello’s behind the scenes work has heavily influenced the music community in Arizona through his relationship with Phoenix indie label Fervor Records. The high-powered exec championed the likes of local acts Super Stereo and Fayuca helping to launch their careers on MTV. He also landed a multitude of songs from Fervor’s roster in countless shows across Viacom’s multiple networks.


Recently Cuello decided to leave the high-pressure corporate world to focus on his own artistry. A creative soul to his core, he quickly immersed himself in his passion for painting, a passion that had taken a back seat when his executive career skyrocketed. Now things come full circle as Fervor Records is able to showcase Mr. Cuello’s art. The label is proud to sponsor his Arizona gallery debut at Denise Fleisch’s Lotus Contemporary Art in downtown Phoenix. Cuello focuses on friends and family in his most recent collection, an intimate look at real people transcending environments.

Fervor Records COO, Jeff Freundlich says, “Joe Cuello has been a huge champion of the Phoenix music scene and Fervor Records. He has played a large part in the launches of Fayuca, Super Stereo and Tarik NuClothes. Fervor Records is extremely proud to support Joe in his artistic endeavors.

Cuello states, “The past year has been a watershed time for me creatively. The new work I’ve produced illustrates the deeply personal and yet distant connections we all have with individuals. The people I paint are friends, family and sometime strangers who for a moment feel connected to my life.” 

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