Esperança is First Arizona Charity to Partner with

PHOENIX, Ariz.  (Jan., 17, 2011)… Esperança is the first Arizona nonprofit organization to partner  with, an innovative platform that lets individuals create a donation pledge tied to personal or professional goals. 

“Best of all, pledge4good lets you easily inform friends on Facebook, Twitter, and email as you set and then pursue your goals,” said Vik Bellapravalu, co-founder of  “Friends can share in your achievements by joining your pledge and making a donation (as low as $1) every time you adhere or achieve your goal.”   

Achievements may include hitting a birdie at golf, losing a pound, getting an A in school, or a win by your favorite football team. Individuals pick their achievements. Then, they simply invite friends or family members via  social media to join in and make donations tied to their achievements. Next, individuals log achievement +donations.  They can check-in on’s mobile app or website to share the news with friends and make a donation.

“This is an innovative and fresh concept in fundraising,” said Tom Egan, president and CEO of Esperança.  “It’s simple enough that people will use it and it’s a great way to engage with supporters and followers through our growing social media networks.  Being a national organization, it also gives us the ability for anyone, anywhere in the country to raise funds to support our mission of building clean, sustainable and healthy communities worldwide.”

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